Dubai Design Lab is an action lab under Dubai Future Foundation. It harnesses the power of design and creativity to place Dubai among the world’s most livable cities. We (re) design, prototype & test policies, strategies, and systems informed by Dubai's vision.

Our Approach

At Dubai Design Lab, we employ design thinking and creativity to align with Dubai's vision. We facilitate the convergence of individuals and organizations for creative thinking, designing new ideas, and envisioning a brighter future. By unlocking the potential of collaboration and experimentation, the lab can stimulate innovation and bolster the city's progress and development as a leading global hub.

Sheikh Mohammed Bin Rashid Al Maktoum

“In a constantly evolving world, creativity is the currency of the future. We aim to be the capital of creativity in government.”

His Highness Sheikh Mohammed Bin Rashid Al Maktoum
Vice President and Prime Minister of the UAE and Ruler of Dubai

What we do?

  • We frame challenges with questions to help guide our curiosity toward insights and opportunities which matter to the people we’re designing for.

  • Co-creating with people challenges our assumptions, deepens insights, and makes sure we’re solving for the right needs with empathy.

  • In a high-fidelity world, building prototypes and iterating ideas along the way leads to more impact and validated input for final execution.

  • Applying the mindsets and skillsets of creative problem solving by connecting those who serve with the people they serve.

  • To inspire impactful change, we design to meet the heart, mind, and spirit through thoughtful storytelling and immersive experience.